Every Person Was Created on Purpose, for a Purpose.

Most people just haven't had someone help them discover it yet.

I’m on a mission to help individuals discover their purpose, make intentional choices, and live an on-purpose life — through speaking, training, and coaching.

Schedule a Free Consultation

When individuals know why they're here and lead from that place, organizations flourish.

Purpose-driven people don't just fill roles.

They move the whole mission forward with clarity and conviction.

SPEAKING

Transformational talks for churches, conferences, and leadership events.

TRAINING

Practical leadership and intentional living workshops.

COACHING

Guidance to help individuals move from confusion to clarity.

Most organizations aren't struggling because their people lack talent. They're struggling because their people lack clarity.

When individuals don't know their purpose — or haven't been helped to discover it — they fill roles without fully owning them. They show up, they contribute, but something is missing. That gap shows up as frustration, disengagement, and the nagging sense that their best is being left on the table. No strategy meeting fixes that.

Intentional organizations are different. They create space for people to name their purpose, live it out loud, and contribute from the fullness of who they are. That's when good teams become great ones — not because they work harder, but because they work on purpose.

That's the kind of culture Elaine comes alongside leaders to build.

FREE GUIDE

5 Keys to Live an Intentional Life

Unlock your purpose, gain clarity, and begin living with greater intention every day.

If you’ve been feeling stuck, restless, uncertain, or like there’s “something more” for your life — this guide was written for you.

Inside, Elaine shares 5 practical keys to help you:

stop drifting and move forward with purpose
gain clarity around your calling
align your daily life with what matters most
begin living with greater intention and impact

Simple. Encouraging. Practical.
Delivered instantly to your inbox.

Perfect for people navigating:

• life transitions

• second chapters

• leadership growth

• purpose & calling

“Kelly’s coaching significantly enhances leadership effectiveness. Her personalized approach to executive coaching and team development leads to increased productivity, stronger communication, and remarkable growth, driving tangible business success."

– Clark Kennedy - PE, PTOE, RSP
Transportation Engineer at Kimley-Horn

Dr. Friedrich has spent decades helping people do one of the hardest things there is — figure out who they were made to be and actually live like it.

With a background that spans higher education, organizational leadership, church ministry, speaking, and coaching, Elaine has walked alongside individuals and teams at every stage of the purpose journey. She has taught at the graduate level, led leadership development for thousands of volunteers, and overseen academic programs across dozens of campuses. What has stayed constant across every chapter is this: a deep conviction that every person was created on purpose, for a purpose — and that most people just haven't had someone help them discover it yet. That conviction is what led her to found the School of Intentional Living.

Today, Elaine partners with individuals, leaders, and organizations who are ready to stop drifting and start living with intention. Through speaking, training and coaching, she helps people get clear on their kingdom calling, make purpose-driven decisions, and build a life — and a culture — that reflects who they were made to be.

Her approach is warm and deeply practical, rooted in decades of real-world experience and shaped by her faith. Whether she's coaching someone one-on-one, leading a workshop, or speaking to a room full of leaders, Elaine brings the same thing every time: the tools, the truth, and the genuine belief that an on-purpose life is not just possible — it's exactly what you were made for.

What People Are Saying:

Valencia Westray, Ph. D.

I recommend Dr. Friedrich for anyone interested in moving forward in life. I started and never looked back. It has helped me to leap forward in faith and on purpose! The action plans in place are helping me to reach my next destination!

Johnna Bain

Through the leadership and guidance of Elaine, I was reminded who I am in Christ and was encouraged to identify my unique calling and purpose for my life. I frequently reference the resources provided and the exercises of self-awareness to continue making decisions in my life as I walk through different seasons.

Stacie Reynolds

John Carrozza

For years, I wandered through life without a clear sense of purpose or direction, often feeling overwhelmed by other people's expectations. Enter Dr. Elaine Friedrich. Through our sessions, not only did I identify my core values, but I also discovered passions I hadn't realized existed within me. And of course, we worked to design a plan of action to live into that calling.

Today, thanks to Elaine, I wake up with a renewed sense of excitement, purpose, and clarity. Her wisdom and guidance have been transformative, allowing me to align my life with my genuine values and passions. I can't thank her enough for reigniting the spark within me.

Mike Gilliam

Are you clear about the direction your life is taking?

Do you recognize your own unique strengths and talents?

It's essential to deliberately seek those answers – because if you're uncertain about your innate abilities and life's direction, any journey may seem right, even if it isn't the best fit for you.

In my experience, no one is more adept at guiding you through this self-discovery than Elaine.

She possesses a unique talent for aiding individuals in introspection, helping them unearth their strengths and set clear objectives.

Through the life design sessions, Elaine has been instrumental in unveiling my abilities and guiding me to structure and steer my life with purpose.

Dan Griffin

Nothing compares to knowing your purpose in life and live it out with wholehearted intentionality- yet so few of us ever experience it. Elaine is uniquely gifted and called to lead men and women to take that less traveled path of intentional living.

Elaine's approach is not just about discovering your purpose but also about nurturing and evolving it. She provides a process to not only discover your purpose, but craft a vision for the future. In a world filled with noise, Elaine's voice is a clear and guiding echo, leading you toward a life of genuine passion and intent.

She can help you experience the life you always wanted but never believed possible!

Questions? Reach out anytime at
[email protected]